THE BUSINESS OF ART..
Are you ready to sell your art, but don't know where to
start?
There are many ways to sell art.
Some artists don't want to sell; they have more important
goals for their art.
But reaching any kind of art goal, purpose or success starts with getting people to be aware of you and your
art.
Does every one of your family, friends, colleagues, neighbors,
and everyone who knows you know that you are an artist? If not you are missing countless
opportunities.
But you can't do what you don't know needs to be done, no matter
how simple that thing might be.
Each step you take will move you closer to your success--IF you
begin taking the right steps.
My Business of Art Package contains over 100 action steps to
move your art business closer to success.
I actually counted 122, but there may be a few duplicates. The value of this concise,
informative book is $79.
So you can utilize your drive time, I include 2 Audio CDs: How
to Get Traffic and How to Get Free Publicity.
The CDs are worth at least $27 each, for a total Package Value of $133.
Order my Business of Art Package for only $97. plus $6 postage
in the US. Texas residents will also pay sales tax. Payment is through PayPal. No PayPal
Account is necessary.
Or find out more The
link opens in a new window. You'll be able to purchase the package there, if you decide
that you want to have these valuable action steps.
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How to Price your Work
Are you selling well, but still don't have enough
money to pay your bills?
It sounds like you have a pricing problem.
My Pricing Package will guide you in determining your real
costs.
If you don't know what it costs you to make your art, you'll
have to guess at how to price it..
Do you feel like your paintings are worth more, but you don't
know how much more? Again, you have a pricing problem.
The Pricing Package contains a book and an audio CD. The value
of this package is $106.
You can purchase it for only $97, plus $6 postage and sales tax
if you live in Texas.
Payment is through PayPal. No PayPal Account is necessary.
Or find out more The link opens in a new window. You'll be able to
purchase the package there, if you decide that you want to have these valuable action
steps. The Pricing Package is explained below the Business of Art Package.
Special offer on Both Packages:
If you purchased both at $97 each, you would pay $194.
If you purchased the books and CDs separately, you would pay a total of $239.
Use this
button to buy BOTH for $179 plus $6 postage. Sales tax will be added for Texas addresses.
Payment is through PayPal. No PayPal Account is necessary.
Or if you want to learn more about both
packages, and look below the individual package descriptions.
If you want to be a successful, well-recognized artist, you must
do more than make great art.
What does Success mean to you? There are many ways to measure
success.
All of them depend on getting your art seen by LOTS of people.
Your artist website is an important part of your success
toolkit, no matter how you define success.
Your website enables you to use the POWER of the internet to help people discover you
and your art,
IF you can update it yourself, keep it current, and encourage the search engines to visit
it often.
It's possible to have an artist website that you can update,
without spending tons of money.
And you'll learn the other critical tools that will impact your
success (online and in the real world).
Learn how to use the internet to help people discover you &
your art.
Learn how to find the right, realistic price for your art, to
cover ALL your expenses including your time...and to make a profit.
Book a Consultation with me to get all your questions
answered.
You will benefit most from our time together if
you purchase either or both of the packages I've prepared for you first and go as far as
you can with that information. See which actions you can take and where you have questions
or need help. Then book your personal consultation with me and pick my brain. We can work
by phone or in person.
IF your question is because something I said is
confusing or unclear, you may send your question to me via email. I do not charge for
clarifying anything that is unclear.
If your questions involve choosing your specific
actions or setting your prices, you probably need to meet with me and get all your
questions answered. I charge for consultations, based on the length of time you want.
I'll give you specific answers based on your goals,
your situation and your level of expertise.
I have been a self-supporting, working artist since
1972. My resources and my knowledge of what works, what doesn't work, and how you can
gather information to make good decisions when presented with new
"opportunities" can save you time, money and disappointment.
If you're ready to book a consultation with me, use
the button to reserve the amount of time you want. Just click the down arrow to select
your time and then click the button and check out with PayPal. No PayPal account required.
No postage or Sales tax. We'll work by phone or in person in my Houston studio.
I won't tell you what to do, but I'll provide the information
you want and answer all your questions.
This means that I'll help YOU find YOUR right answer.
I won't even try to tell you the right price, but I'll start
your brain working on it. I'll explain what information you need to gather and discover so
that you can decide on the right price. IF you come to me with all the necessary costs,
I'll go through the formula with you. We'll determine the price you need to receive in
order to cover your costs. IF that price is too high, we'll look at how you might be able
to trim costs, so you can make a profit selling at a price you feel comfortable asking.
Is it ever appropriate to discount your art? What about giving
it away...even to charity auctions?
I can give you clear guidelines for deciding these issues.
Learn how to get free publicity that is far more valuable than
any advertising, yet costs you nothing. This information is in the Business of Art
Package. You may decide you want help making your press release better.
Learn how to tell if you are ready to look for a gallery AND how
to select a gallery to approach. There is a lot of conflicting information about HOW to
APPROACH a gallery.
Learn when you might pay to be in a gallery...and how to
evaluate whether you might benefit from this choice.
There are many more artists than galleries.
AND being in a gallery is not the only way to show and sell your
art.
No one solution is right for everyone.
Learn how to choose the path that is right for you...based on
your goals, desires, needs and situation.
The answers are as individual as you and your art.
I won't try to tell you which answer is right for you.
But I can help you discover your right answer, your right path,
based on your goals, your energy level, artistic accomplishment, financial & emotional
support, and other factors.
Selling your art is a business.
If you forget that fact...or ignore it...
you set yourself up for disappointment, frustration, and failure.
Art, even wonderful art, doesn't sell itself.
The artist has to let people know it is for sale, put an appropriate price on it,
and display it for the most likely prospective buyers to see it.
In a Business of Art Consultation with me, you will
learn
How to Make the Choices that Will Serve Your Goals. You'll find out what you need to know
and begin to evaluate your options. I'll answer your questions, or tell you how to
discover your answers.
What are your goals as an artist?
The right information can help you reach your goals.
There is no one path that works for every artist.
Each of us is an individual. There are many paths to success.
The more INFORMATION you have, the easier it will be for you to find your path.
I'd like to tell you that the quality of your art is the most
important factor,
but the sad truth is that
how much you know about visibility, marketing & selling,
pricing & other business areas will have a greater impact on your income.
I’m a working artist who has been supporting myself with
my art since 1972.
I'll answer your questions, based on my own experience.
I share what I have found that works & what doesn't work.
You can pick those activities/tasks that you WILL do...the
ones that look easy.
You probably already know that avoiding action just makes you feel guilty.
And not knowing WHAT to do makes you feel confused and
powerless.
I can't teach you everything you need to know in one easy lesson. If I could, you'd be so
overwhelmed, that you'd be unable to do anything. But you probably have questions you need
answered. You are welcome to email me your questions. If I cannot help you, I'll tell you
so.
If you think that you have a truly unique situation that
wonder whether I can help you with, I'll be happy to receive your question...Not to answer
it in the email, but to save you from booking the consultation if what you want to know is
outside of my knowledge.
I've sold my own work since 1972. I've done a wide variety of
kinds of shows and sales, including auction fundraisers, open studios, and juried shows.
I've shown in galleries, including co-operative galleries. I've NOT done licensing,
although I've investigated it enough to have some good sources of information, if that
field attracts you.
Thinking about taking action doesn't bring results.
Actually taking the action does bring results.
But you need to know what actions to take.
What's stopping you?
What questions do you need answered?
Do you want to try to dig the answers out of a book?
Or do you want to get answers & help from a working
artist with years of experience?
If you want my help in designing your path to success, or
taking the first steps to begin moving forward,
Book a Consultation to talk with me. We can work in person or by phone. You can email me
your main questions if you like. I won't answer them by email, but I'll tell you whether I
can provide the help you want. IF it is necessary for us to work by email, then we'll
determine an appropriate price for email coaching. I don't work free...and I suggest that
you not work free either.
When I taught the Business of Art as a class to small groups
of artists in my studio, the topics I covered were:
ways to get a website inexpensively…one that you can update yourself.
how to get people to visit it.
how to sell online & how to pick the way that will work best for you.
how to find the right price for your art so you will cover all expenses,
including your time. Because if you aren’t paid for your time, then you are
working free AND you’ll need a JOB.
how to get free publicity that is far more valuable than any advertising.
You can pick the topics you want to discuss,
or I can make suggestions, once I know what your goals are.
If you need help designing goals, I can provide that help.
I will not tell you that all of this is easy or simple.
But if you know what to do and you do any part of it,
you will be far ahead of where you are now.
You will have a real advantage over artists who do not know what to do.
When you have the big picture, you can begin marketing your art effectively and with
confidence.
- We can develop a plan, so you know where to begin.
- Follow the plan. Take the steps one-at-a-time, as you can.
- Watch your art income grow.
- When you have enough art income, you can quit the day job
- OR, if you aren't willing to devote significant time to the business side
of your art,
you can do those activities that feel easy to you & STILL probably increase your
income
and your prestige, knowing that you've made your choice.
My time is limited. If you need to work with me on a
specific day or at a specific time of day, you should probably email me first, to be sure
I can be available.
I’m
the only working artist I know of who is sharing information about selling & pricing
art.
I taught my Business of Art Class in my studio and for artist groups for about 5 years.
Now
I'm making most recent version of my book (2011) and 2 related CDs available in my
Business of Art Package.
If you want to learn these things, you can buy my Business of Art Package and actually use
it to learn them...
or you can slowly try to figure it all out on your own.
I have broken marketing down into easy steps
that you can effortlessly follow to start selling your art.
Knowledge is power, but
it is elusive and hard to gain, so take advantage of mine.
My best opportunities come to me through my web site.
Wouldn’t you like to be able to say the same?
Get the missing pieces to the art marketing puzzle.
I developed this class based on my own experience &
observations.
I've taught it for the Brazos Valley Art League, Houston Civic Arts
Association
and the Conroe Art League (twice).
If you would like to have me teach it for your art league, please
contact me to make arrangements.
In this package, you will receive far more action steps than
you can apply right away.
You'll be able to take the steps that feel comfortable for you
now...or stretch your comfort zone a bit.
When you f106eel ready, you can add the next step.
No matter which steps you take, you will improve your success & your
income.
You will use this material for years.
Each step that you take will lead to more success.
Are you ready to make this investment in you and
your art. The price is small. The VALUE is large.
The Business of Art Package: Book and 2 CDs ($133 Value) for $97
plus $6 postage.
The Pricing Package: Book and CD ($106 Value) for $97 plus $6 postage.
Both Packages: 2 Books and 3 CDs ($239 Total Value for $179 plus $6
postage.
You can find out more and purchase if this is what you want. Opens in a new
window.
Solid business knowledge is essential for credibility and success.
Without it, you are leaving money on the table and art unsold...or sold for too little
money.
Take charge of your success. Get the knowledge you need.
If you do what you have always done, you can expect the results you have always
gotten.
If you want better results you will have to do more. Find out what to do in your
private Consultation with me.
Select your desired time by clicking the down arrow. Then Click the
Buy Now button to pay, whether or not you have a PayPal Account.
